Services · Core service
GEO Services: Get Named in ChatGPT and AI Answers
GEO (Generative Engine Optimisation) is the work that gets your brand named when people ask ChatGPT, Perplexity, Gemini or Google AI Overviews which company to choose. IDEA runs GEO as its core service for small and mid-sized businesses in Poland, Germany and international markets. You get a weekly record of whether AI names you for your buyers' questions, and the work on your site and beyond it that changes the answer.
What the work includes
- Question list. Together we write the questions your buyers actually ask an assistant: "best [service] in Warsaw", "alternatives to [competitor]", "is [your brand] reliable". This list becomes the basis of every report.
- Visibility audit. For each question and each assistant: are you named, cited as a source, or absent; who is named instead; which sources the answer relies on.
- Source map. The sites, directories, review platforms, Reddit threads and publications that AI uses in your category, and where you are missing or described inaccurately.
- On-site work. Pages that answer buyer questions directly, clear facts about the company, structured data, and technical access for AI crawlers.
- Off-site work. Honest mentions where AI looks for them: complete and accurate directory profiles, a process for collecting real reviews, participation in relevant discussions, and expert material for industry publications. No fake reviews and no paid spam.
- Weekly monitoring. The question list runs through all the assistants every week. You see changes as they happen, not once a quarter.
- Reporting. An online dashboard you can open at any time. Calls are available up to once a week, but they are not required.
Scope and price depend on the number of markets, languages and questions. Work starts from 3,000 zł per month, with a minimum of 3 months.
When a client asks AI, they should hear your name
A growing share of buyers now ask an assistant before they open a search results page. The assistant does not show ten links. It names one to three companies, and those names decide the shortlist.
Three things usually bring companies to us:
- Competitors are named, you are not. Clients ask ChatGPT or Perplexity who to choose in your field, and the answer lists other companies.
- Traffic falls while rankings hold. Google AI Overviews answer the question on the results page, so fewer people click through. Your position is still there; the visit is not.
- No data. You do not know whether AI mentions you, in what context or next to whom, and your SEO reports show positions, which do not explain any of this.
Why GEO is a separate discipline from SEO
SEO optimises you for a ranked list of links. GEO optimises you for an answer that has no list: one paragraph and a few named companies. The two share foundations (a crawlable site, clear content, a reputation others confirm), so GEO does not replace your SEO work. It adds what a ranking report cannot show.
At IDEA, GEO is the core service, not an add-on to an SEO package. The method is built around how assistants pick sources: what they read, which third-party pages they trust, and how they describe a company once they have chosen it.
Read more: What is GEO.
How we measure
Every answer for every question is placed in one of three groups:
- Named in the answer. The assistant recommends or mentions your brand by name.
- Cited as a source. Your site or a page about you is linked, but the brand is not named in the text.
- Not mentioned. You are absent; we record who is named instead.
Over time the report shows how many of your questions move from "not mentioned" towards "named", in which assistants and next to which competitors. That is the result we are accountable for, along with the organic traffic and Google positions you already track.
Expected timing: the first changes in AI answers usually appear from 2 months, depending on the niche, the city and the competition.
Process
- Audit request. You send your site and two or three competitors. The audit is free and takes 2 hours.
- Audit report. Where AI mentions you and your competitors today, which sources it relies on, and the first steps to change the answer. It arrives as a PDF by email, and we offer a call to go through it.
- Plan. Question list, source map and priorities for the first 2 months.
- Work and weekly checks. On-site and off-site work runs in parallel with monitoring.
From visibility to enquiry
Being named is the first step. IDEA has 8+ years of paid media experience across Google, Meta, TikTok, YouTube and DV360, so the interest that AI creates can be carried through to an enquiry with campaigns and remarketing. See Paid media.
If your team wants to run GEO in-house later, we teach it: Team training.
Who it is for
- Marketing and digital managers who need to explain why the brand is missing from AI answers.
- Business owners who hear from clients that "ChatGPT recommended someone else".
- Webmasters and in-house SEO specialists who need data on AI visibility, not just rankings.
Small and mid-sized companies in any niche. For large companies we prepare a separate scope.
Questions and answers
How much does GEO cost in Poland?
GEO with IDEA starts from 3,000 zł per month, with a minimum of 3 months. The price depends mainly on the number of markets, languages and buyer questions we track. The audit is free and shows the scope first.
How can I check if ChatGPT recommends my company?
Ask it the questions your buyers would ask, for example "which [service] company in [city] should I choose?", and repeat across Perplexity, Gemini and Google AI Overviews. Answers vary between sessions, so one check is not enough. Our free audit runs a full question list across all the assistants we track and records where you are named, cited or absent.
What is the difference between a GEO agency and an SEO agency?
An SEO agency works towards positions in a list of links. A GEO agency works towards being one of the one to three names in an AI answer, and measures that directly. GEO also covers sources outside your site, such as reviews, directories, Reddit and industry publications, because assistants rely on them when they choose whom to name.
Do I still need SEO if I invest in GEO?
Yes. A well-built, crawlable site with clear content helps both. GEO adds the part SEO reporting does not cover: whether AI names you, in what context and next to whom.
How long does it take to appear in AI answers?
The first changes usually appear from 2 months. The exact time depends on your niche, your city, the competition and how much is already written about you. Because we check every week, you see changes as soon as they appear.
Why is my organic traffic falling when my Google rankings are stable?
Google AI Overviews often answer the question directly on the results page, so fewer people click through to any site. Your position holds, but the visit does not happen. GEO works on being named inside that answer.
Which AI assistants do you track?
ChatGPT, Perplexity, Gemini, Google AI Overviews, Grok, Mistral (Le Chat) and DeepSeek.
Do you write fake reviews or post on Reddit under fake accounts?
No. Off-site work means honest mentions: accurate directory profiles, a process for collecting reviews from real clients, expert contributions to discussions and publications. Planted content tends to be removed and damages trust in the brand.
Check your AI visibility.
Send your site and two or three competitors. The audit is free and ready within 2 hours: you get a PDF by email on where ChatGPT, Perplexity, Gemini, Google AI Overviews and other assistants name you today, who they name instead and what to change first.