IDEAInstitute of Digital Excellence & Advertising
Contact
Menu

Legal

Cookie Policy

Draft. This document still contains information to be completed.

Effective date: TODO legal.effective_date — RRRR-MM-DD · Version 1.0

1. What cookies are

Cookies are small files your browser stores on your device. Similar technologies, such as pixels and local storage, work the same way. In this policy we call them all "cookies".

Under Article 399 of the Polish Electronic Communications Law, we store only essential cookies on your device without consent. We set analytics cookies only after you consent in the banner. The site currently uses no advertising cookies; if we add them, we will ask for your consent first and update this policy.

2. Cookie categories

Category Purpose Consent required
Essential site operation, security, remembering your banner choice and the display theme you chose no
Analytics visit statistics, improving the site (Google Analytics 4 via Google Tag Manager) yes

3. Cookie list

Name Provider Category Purpose Lifetime
idea_consent IDEA essential remembering your banner choices and a random consent ID 12 months
__cf_bm Cloudflare essential bot protection; may be set by Cloudflare, depending on its security settings 30 minutes
theme (local storage) IDEA essential remembering the light or dark theme if you switch it until you clear browser data
_ga, _ga_<ID> Google Analytics 4 (via Google Tag Manager) analytics distinguishing users and sessions up to 2 years

The list matches the tools described in our Privacy Policy. We update it whenever our tools change.

4. Managing consent

  1. On your first visit, choose in the banner: "Accept all", "Reject all" or "Settings", where you pick categories.
  2. You can change or withdraw consent at any time via "Cookie settings" in the footer. Withdrawing is as easy as giving consent.
  3. We use Google Consent Mode v2. Google Tag Manager loads together with the page but sets no cookies itself. Until you consent, Google Analytics 4 and any other tag in it do not store cookies or run; consent is passed to them by Consent Mode.
  4. Your choice (consent, refusal, change, withdrawal) is stored on your device in the idea_consent cookie. A server-side consent log (random consent ID, date, your choice, banner version and truncated IP address) will be kept once it is connected; until then, no consent record is stored on our server. See our Privacy Policy.

5. Browser settings

You can also delete or block cookies in your browser settings (Chrome, Safari, Firefox, Edge). Blocking essential cookies may affect how the site works.

6. Personal data

Information collected through cookies may be personal data. Our Privacy Policy explains how we process it, who receives it and your rights.

Change log

Version Date Change
1.0 TODO legal.effective_date — RRRR-MM-DD First version